A group of Welsh whisky producers have come together to launch a new campaign which encourages restaurants in Wales to feature more GI (Geographical Indication) protected products.
The five Single Malt Welsh Whisky PGI producers – Penderyn, Aber Falls, Dà Mhìle, In the Welsh Wind and Coles collectively hold UK GI status, which recognises them nationally and internationally as producing a quality product with a distinctive style.
The new campaign is backed by Welsh Government research which highlights that nine out of ten hospitality guests believe it important for venues to have a good range of dishes with Welsh ingredients. Four out of ten would be prepared to pay more for dishes with Welsh ingredients and 25 percent of respondents would be discouraged from visiting venues with no Welsh food offer.
There are currently 20 GI products in Wales, and the GI Single Malt Welsh Whisky group is urging more chefs and hospitality venues to use and promote these examples of authentically Welsh produce on their menus.
The campaign has been launched with the help of three Welsh chefs who have partnered with the group to create a package of recipes which showcase ideas for using GI produce to others in the hospitality and tourism sector.
Chefs Osian Jones of Crwst and Chris Walker of Yr Hen Printworks, both based in Cardigan and Douglas Balish from the Grove of Narberth have created recipes, demonstration videos and food & drink pairing recommendations for the campaign.
Recipes include Welsh Beef PGI short rib with a Single Malt Welsh Whisky PGI pepper sauce and celeriac and a Single Malt Welsh Whisky PGI Crème Brûlée. The chefs have recommended food pairings for Welsh Single Malt Whisky PGI including a Traditional Welsh Caerphilly Cheese PGI souffle with Welsh Leeks PGI paired with Dà Mhìle Single Malt Whisky PGI.
Stephen Davies, chief executive of Penderyn Distillery said:
“As we recently marked one year since Single Malt Welsh Whisky gained UK GI status, we all appreciate the international recognition and value of the GI brand as a mark of quality, authenticity and provenance. Coupled with the clear evidence that visitors and hospitality guests are actively seeking out Welsh produce on menus, there’s a win-win opportunity here for our great Welsh restaurants and producers,” he said.
Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said:
“The GI process is a fantastic way for our high quality producers in Wales to tell their stories and showcase the expertise, sustainability and tradition that goes into these products. Welsh Government is actively encouraging and supporting more producers to apply for GI status as we build our national and international reputation as a distinct food and drink nation. We are delighted to support this new campaign and look forward to seeing more Welsh GI products on menus throughout the country”.
Ellen Wakelam, co-owner of In the Welsh Wind added:
“Being part of the Single Malt Welsh Whisky PGI family has given the Welsh whisky producing distilleries the chance to collaborate at a deeper level, and has strengthened our individual and collective voices on the UK and International playing fields.This is a great opportunity to collaborate with established Welsh hospitality brands and bring the Welsh whisky story to a wider audience. We’ve all had a great experience working together as chefs and producers to create this campaign and we’d urge chefs and producers all over Wales to develop similar relationships to build a truly unique and distinctly Welsh menu offer,” she said.
The campaign is being promoted through Welsh Government’s Food & Drink Wales and Visit Wales networks. Hospitality venues can download recipes and information about Welsh GI producers, and watch the chefs’ recipe videos.
The PGI Welsh chefs’ recipe collection is:
Douglas Balish, The Grove of Narberth
- Atlantic Edge Pembrokeshire Rock Oyster with Carmarthen Ham PGI and Single Malt Welsh Whisky PGI
- Pairing: Aber Falls Single Malt Welsh Whisky PGI
- Single Malt Welsh Whisky PGI chocolate tart with smoked Halen Môn salt PDO
- Pairing: Penderyn rich oak Single Malt Welsh Whisky PGI
- Traditional Welsh Caerphilly cheese PGI souffle with Welsh Leeks PGI and Single Malt Welsh Whisky PGI
- Pairing: Dà Mhìle Single Malt Welsh Whisky PGI
Osian Jones, Crwst, Cardigan
- Single Malt Welsh Whisky PGI Crème Brûlée
Chris Walker, Yr Hen Printworks, Cardigan
- Chocolate cremeux, malt ice cream and a Single Malt Welsh Whisky PGI & cherry caramel
- PGI Welsh Beef short rib with a Single Malt Welsh Whisky PGI pepper sauce and celeriac
Three Single Malt Welsh Whisky PGI cocktails:
- Dà Mhìle Single Malt Welsh Whisky PGI Old Fashioned
- Penderyn Portwood Single Malt Welsh Whisky PGI Manhattan
- In the Welsh Wind Single Malt Welsh Whisky PGI Cherry Whisky Sour.
