A burger made by a Welsh butcher has been crowned best in Britain.
Judges from the Good Housekeeping Institute conducted a blind-tasting test on 22 of the UK’s finest burgers. The winner was the Welsh Honey and Rosemary Pork Burger made by Edwards – The Welsh Butcher, based in Conwy.
The burger beat stiff competition from some of Britain’s biggest retail brands, including Aldi, Waitrose, Sainsburys and Asda.
The judges said:
“Our winner is not actually beef but pork, and it’s bursting with the fresh flavours of honey and rosemary – the perfect flavour-packed patty for your summer barbecue.
“Created by Welsh butcher Edwards, our testers loved the combination of well-seasoned British pork, Welsh honey and aromatic rosemary. They also make a great lighter option for those not as keen on traditional beef burgers.”
The burgers were launched with online supermarket giant Ocado just in time for this year’s barbecue season, and are also available at Edwards of Conwy’s flagship shop.
New Product Development Manager Natalie Bestwick said:
“The recognition from the Good Housekeeping Institute is brilliant because it’s like the bible of domestic and culinary excellence.”
Supply Chain Manager Jon-Marc Owen said:
“The biggest challenge was getting enough Welsh honey because at the moment we’re using between 200 and 300 kilos a month.
“It’s a lot of honey considering what a bee produces and there wasn’t any individual producer who could supply all the honey we need.
“The honey is coming from a collective from across Wales, much of it from North Wales.”
Brand Manager Laura Jones said:
“We didn’t know that the pork burgers had been entered and they were assessed without our knowledge – the first we knew was when we received an email telling us the fantastic news that they are the best burger for a barbecue this summer.
“The best thing about this brilliant accolade from Good Housekeeping is that it’s completely independent and based on a blind tasting of products. It’s totally consumer focused. It means a lot because it’s a brand that consumers trust – their endorsement is hugely significant.”
