Picture by Phil Blagg Photography.
Wainwright’s Bee Farm is ‘buzzing’ after winning a deal to supply Co-op food stores across Wales.
Located near Llandre, near Aberystwyth, the bee farm will now see its wild Welsh honey available in almost 60 Co-op stores.
Lois Betts, Co-op Local Buyer, said:
“We are excited to be working with Wainwright’s Bee Farm. With quality, choice and provenance valued by our member-owners and customers we are delighted to see their great tasting honey on our shelves. We are committed to creating value in our communities and confident that customers will make a ‘bee-line’ for the new range of Welsh honey available at Co-op.”
Dawn Eleri Wainwright, brand manager and daughter of the founders, and beekeeper, said:
“This wild honey from the green land of Wales is the only Single Origin Welsh honey available from a supermarket – a farmers’ market style honey, but available at your local Co-op. Each jar is numbered, from a small batch of unblended, raw honey, and a moment captured in time never to be repeated. You can taste the powerful flavours from the diverse landscapes of Wales in each different variety. This is Welsh honey terroir. We’re so pleased to be working with Co-op on this ‘bee-rilliant’ new venture, taking the honey market in a new direction, focusing on single farm provenance and big flavours.”
Co-op has worked closely with the Welsh Government’s Food & Drink Wales Trade Development Programme which is dedicated to supporting the growth and development of Welsh food and drink companies – to create the new listing.
Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said:
“Wales has fantastic food and drink products and the Value of Welshness research carried out by the Welsh Government revealed that 8 out of 10 shoppers would like to be able to buy Welsh food and drink. It is therefore wonderful to see the Co-op listing this Welsh honey on its shelves having worked closely with the Food & Drink Wales Trade Development Programme. “
