Swansea Building Society is pleased to confirm the extension of its sponsorship deal with Swansea RFC, the historic rugby union team affectionately called ‘The Whites,’ for the upcoming 2024/25 season. The partnership highlights the Society’s dedication to supporting local sports teams and strengthening ties within the community.
Swansea ‘Whites’ has been a cornerstone of Welsh rugby since its founding in 1872, originally as a football club before switching to rugby in 1874. In 1881, Swansea RFC became one of the founding clubs of the Welsh Rugby Union and has since claimed four Welsh Premier Division Championships.
Over the years, Swansea RFC has achieved historic feats, including an unmatched 22-month unbeaten run during its early years and a monumental victory over the New Zealand All Blacks in 1935, becoming the first rugby union club to defeat the world-renowned team with an 11-3 scoreline.
The 1990s brought further glory to the club, notably when Swansea RFC triumphed over the reigning world champions, Australia, with a 21-6 victory on home soil. The team’s home ground, St. Helen’s, which offers stunning views of Swansea Bay, has been its base since 1876 and was the venue for the first-ever Welsh rugby international home match in 1882.
Swansea RFC’s storied history is highlighted by a distinguished roster of players, including Gavin Henson, Dan Biggar, Mark Wyatt, Ryan Jones, and the legendary Alun Wyn Jones, all of whom represented Wales, with Alun Wyn Jones captaining the British and Irish Lions.
Swansea Building Society’s renewed sponsorship reflects its ongoing dedication to supporting the South Wales community. Established in 1923, the Society offers a range of savings and mortgage products, with its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge. Its personal, face-to-face approach continues to meet the unique needs of its members, fostering strong community ties.
In 2024, the Society continues to see strong performance across all key areas, building on its successful track record in recent years. This year, it remains committed to further community involvement through charitable initiatives and local sponsorships, reinforcing its long-standing support of the Swansea area.
David Blyth, Board Member, Swansea RFC, commented:
“We are excited to renew our partnership with Swansea Building Society for the 2024/25 season. Their consistent support reflects their genuine dedication to the local community, and it’s something we greatly appreciate. As we look to the future, we’re confident that our continued collaboration will inspire success both on and off the field.”
Alun Williams, Chief Executive Officer, Swansea Building Society, said:
“Swansea Building Society is delighted to once again support Swansea RFC, a club that shares our commitment to the community and the values that have been at the core of our business for over a century. Swansea RFC’s rich heritage and close connection to the local area mirrors our own, and we wish the team every success for the upcoming season.”
