The Land Leisure and Tourism Show, the UK’s only event dedicated to rural businesses, holiday parks, and leisure attractions, returns to Birmingham’s NEC on 6-7 November 2024.
This year’s show will offer a platform for networking, knowledge development, and supplier discovery.
Spanning two major zones, Holiday Park, Resorts, Food and Beverage and Family Attraction, the show brings together exhibitors offering everything from furnishings and interior supplies to ticketing software and entertainment solutions.
It will host over 50 seminars and speaker sessions across two theatres: the Maxxton Theatre and the Hoseasons/Cottages.com Theatre. The content will differ over the two-day show. A full breakdown of the content will be available on the event website prior to the show.
Among the sessions are:
WR Partners: an in-depth seminar on tax efficiency for diversified rural or farming businesses. This session will cover inheritance tax, VAT implications, and capital allowances in the tourism and leisure industry. The presentation will be interactive, ending with a Q&A session to address specific visitor queries.
Content Creator from Alton Towers: Learn how to create compelling short-form videos for social media from the Social Media Editor at Alton Towers. Visitors are encouraged to bring two minutes of footage for editing in the seminar, walking away with a ready-to-post video that highlights their business’s unique selling points.
WebBox Digital: Marketing expert Sean Giles will provide a session on ‘25 must-haves for leisure and tourism websites in 2025’. With over 15 years of experience working with the sector, Giles will offer tangible takeaways to improve website conversion rates and drive business growth.
Event sponsors Hoseasons and Cottages.com will offer insights into the evolving landscape of UK holidays. Led by Chris Otty, Regional Sales Director at Cottages.com, this seminar will feature case studies from landowners who have successfully diversified into holiday letting. Attendees will hear first-hand accounts of how to capitalise on the UK holiday market and maximise profitability.
Vicki Jones, UK ambassador for ResNexus and Content Creator, will present a session on ‘Five Simple Ways to Enhance an Outdoor Hospitality Business’. Vicki will break down complex industry trends and provide straightforward, actionable tips to elevate business operations, culminating in a Q&A session on blending technology with personal guest interactions.
Attendees will also benefit from the event’s co-location with the Farm Business Innovation Show, which expands networking opportunities and encourages diversification for farmers and landowners. This collaboration aims to open new avenues for rural businesses, offering insights into everything from diversification strategies to land optimisation.
Free tickets are available at lltshow.com
