kwiff will celebrate a decade in the UK market next year. During this time, it has established itself as a notable brand that can hold its own against the might of some of the nation’s biggest high-street betting brands.
Two Swedish entrepreneurs with over 25 years of industry experience launched kwiff exclusively in the UK market in 2015, and the weight of their knowledge drove their new business idea.
Although launching a sportsbook is no easy feat, and there’s a lot of competition saturating the market, kwiff has been able to grow its brand and continues to attract business. I have used their platform before and know of people who use it as their primary app for their betting. Today, I’ll be deep-diving into every corner of their platform to see how they shape up against the industry behemoths, and provide my comprehensive kwiff review.
| Owned by | Karl-Gustav Engström and Anders Ström |
| Founded | 2015 |
| Licence | Isle of Man |
| Mobile app | Available on both App & Google Play Stores |
| In-browser/devices | It can be accessed on both. |
| No. of deposit methods | 6 |
| No. of withdrawal methods | 6 |
| Customer service options | Live chat, email, complaint form |
| Loyalty program | None per se, but they have a Rewards Club for horse racing bettors |
| Min. deposit | £10 |
| Payout speed | Instant for PayPal, up to 3 days for Visa |
| Welcome offer | Bet £10 get £30 in kwiff free bets |
Betting offers & kwiff free bets
Although kwiff’s main USP is their random supercharging of odds, they also cover a range of more conventional bonuses. Their current welcome promotion is a reasonably standard bet £10 and get £30 in free bets.
🎁 Bonus – bet £10, get £30 in free bets
Their current bet £10, get £30 offer is standard; it’s one of the most common across a range of sportsbooks, and kwiff’s isn’t too dissimilar from that of the competition. Supercharged odds do not count as part of this offer, and odds must be greater than 1.5 for the bet to qualify. Always read the terms and conditions before agreeing, but rewards will be credited within 48 hours once you qualify.
🤝 Loyalty program
Unlike other betting platforms, which will actively encourage high-rollers and regular customers to use their site to unlock lucrative promotions, kwiff takes a lighter approach. Although they have run these campaigns in the past, their current promotion, which most closely resembles a loyalty program, is their rewards club, which is for horse racing bettors.
By betting £5, £10 or £20 five times a week, they will unlock a mystery betting amount as part of the rewards club, which is credited directly into the account. While it’s not a loyalty program as such, it rewards bettors who continuously use the site or app for the bulk of their bets.
🔒 Security
The industry-standard site security is either 128-bit or 256-bit encryption. This is the same level of security used by some of the world’s top financial institutions and ensures that online sportsbooks can provide an ironclad security guarantee. kwiff uses 128-bit SSL encryption to protect customer data. Site security is one of the paramount measures for any gambling platform assessment, not just my kwiff review.
💳 Payment methods
kwiff only has six payment options available, which is on the low side. That said, they’re all the leading payment methods:
- Visa
- Mastercard
- PayPal
- Bank transfer
- AstroPay
- Payz
kwiff customers can withdraw using any of these five payment methods, too. While payment methods are becoming a growing area of interest for iGaming companies, most payments still go via Visa, Mastercard and PayPal.
💸 How to deposit
Deposits at kwiff follow the same blueprint, regardless of whether you are looking to bet on their mobile app or desktop. Once you have logged in, simply go to the “My Wallet” section of your profile and select “Deposit,” where you’ll see the screen below:
You will be presented with a different screen depending on the method you select. You’ll be asked to enter your card information if you’re using a card.
If you’re depositing via PayPal, you only need to link your PayPal account and verify – as is the case for AstroPay and EcoPayz. All deposits should take a maximum of a few minutes and be in your account immediately. Remember, the minimum deposit is £10, but for PayPal, it is £30.
💰 How to withdraw
If you’re withdrawing your funds from kwiff, follow the same steps. Select your wallet from your profile and choose your withdrawal method. Visa and Mastercard withdrawals can take up to three days, although I tried both and I had my withdrawal back into my bank account within a few minutes.
PayPal is the same, but that withdrawal was a little quicker. Although the kwiff site and app say that Visa and Mastercard can take up to three days, it appears as though these methods are just as quick as PayPal – at least in my experience, anyway.
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🤔 How to bet on the kwiff site
Placing a bet on kwiff is simple. Select “Join” in the top right-hand corner and register your phone number, email and password, as detailed below:
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Once you have registered your details, you will see all the betting markets at the top of the page, as shown below. Select any market, create a betting slip and enter your betting amount. It will calculate your odds for you, and then once you click confirm, you’ll be given your bet reference and can track it in-play, with all football markets providing an option to cash out.
⭐ kwiff special features & markets
kwiff can hold its own with any of the big names if it’s a straight competition in terms of quality and scope of betting markets. However, their supercharged feature helped them catapult themselves into the market back in 2015. While other sportsbooks have mimicked this idea, it remains kwiff’s top special feature.
In addition, they have pioneered responsible gambling tools, which is something more big providers should be doing. This feature, unveiled in September 2024, allows gamblers to temporarily block themselves from gambling during specific periods during the day. These were the two main standouts from my kwiff review.
💻 kwiff desktop and app versions
With a 4.4/5 from 3,589 reviews on the Google Play Store and 4.5/5 on the App Store from 8,750 reviews, kwiff’s app is among the highest-rated in the UK market. On the other hand, their desktop could do with some work; it’s clunky and crowded and the interface is difficult to use.
In the company’s defense, they’ve made no secret that the app is their primary focus. With more UK bettors than ever veering toward mobile betting apps, it’s a gamble that has paid off for kwiff, at least if the App and Play Store ratings are anything to go by.
⚖️ How kwiff compares to others
Often, a good measuring tool for how well a betting platform is received is to measure it against some of the top names in the business. Here’s how kwiff shapes up against Betfred and bet365:
| kwiff | Betfred | bet365 | |
|---|---|---|---|
| Welcome offer |
Bet £10, get £30 in kwiff free bets | Bet £10, get £50 in free bets | Bet £10, get £30 in free bets |
| Minimum deposit | £10 | £10 | £10 |
| Payout speed |
Up to 3 days | Up to 3 days | Up to 3 days |
| Enhanced odds/price boosts | Yes | No | No |
🦺 Responsible gambling at kwiff
Not only does kwiff cover the deposit and time deposit limits you’d expect to see, but they have gone above and beyond that, recently designing a tool that allows gamblers to block access during a specific window of their choosing.
Of course, there are also a cooling-off period, self-exclusion options and signposts to responsible gambling charities and companies that can assist those who think they may be developing an issue.
❤️ Why I like kwiff
Although many sportsbooks are looking to tackle the UK market, finding success is often formulaic. Do the basics well and offer a niche element that punters can get behind, and you’ll be able to find an audience.
As covered in this kwiff review, kwiff does all the basics well, including efficient and friendly customer service, great sportsbook options, kwiff free bets and a highly-rated app. Still, it’s their random supercharged odds that propelled them into the equation back in 2015, and it’s the thing I most like about their sportsbook. They could add a bit more to their payment methods and loyalty programs, but overall, it’s a strong platform.
❓ kwiff UK FAQs
1. How long does it take for kwiff UK to reply?
The replies on the live chat option are almost instant. On the other hand, emails can take 24 hours before getting an answer.
2. How can I get free bets on kwiff?
The free bet is available when you register and bet £10 on a match with odds of at least 1/2.
3. Can kwiff take money back?
All free bets will be held in your account until you withdraw them. However, the bookie will claim all bonus funds if you cancel a bonus offer.
4. Can you cash out a free bet at kwiff?
The winnings from the free bet are wager-free and instantly cashable.
5. Does kwiff have Acca insurance?
kwiff offers acca insurance for bettors on soccer bets of at least £5.
6. How do I cancel my kwiff account?
You can cancel your account by contacting customer support or using the mobile application.
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About the author
Archie Williamson
Archie has been involved with the casino space for 5 years, having formerly worked as a Research Analyst for a cybersecurity agency. His favorite casino game is live dealer blackjack.
When not testing the latest in casino games, he loves long walks in the countryside he grew up in, and hunting down new craft breweries.
Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply. GambleAware.org
Remember to gamble responsibly
A responsible gambler is someone who:
- Establishes time and monetary limits before playing
- Only gambles with money they can afford to lose
- Never chase their losses
- Doesn’t gamble if they’re upset, angry or depressed
- Gamcare – www.gamcare.org.uk
- GambleAware – www.gambleaware.org
Find our detailed guide on responsible gambling practices here.
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.
