What does luxury mean to you? For many, the word probably conjures up images of flashy jewellery, fast cars and expensive holidays. But, in reality, “luxury” means different things to us all.
Whether you’re picking up a takeaway coffee from your favourite café, going for a meal, splashing out on a new lipstick or having a lie-in, there’s no reason why luxury can’t be an everyday indulgence. And it’s becoming more accessible than ever before.
With the rise of the “quiet luxury” trend, and with derivatives of designer goods being stocked in many high street fashion retailers, what we consider “luxury” is constantly changing. Consumers are moving away from flashy items and branded goods, choosing to spend their money on quality items and experiences instead.
Embrace the rise of “little treat” culture by choosing a quality experience, such as First Class travel
Credit: TfW
And this shift is particularly prevalent amongst young people – summed up by the rise of “little treat” culture. Despite not being the typical luxury consumers, these shoppers are willing to make savings elsewhere if it means they can splash out every now and again on something special. In fact, 67% of millennials will pay more for unique experiences, while 50% of Gen Z plan to visit more attractions in 2024 than they did in 2023.
For those looking to introduce a little luxury into their everyday lives, Transport for Wales has the perfect solution. If you’re travelling by rail and looking for a memorable experience, TfW’s service offers the very best in comfort and customer service – without breaking the bank.
Make it First Class
Travelling First Class might feel like an unattainable luxury, but it doesn’t have to be. Available on selected journeys between Cardiff and Holyhead, and Cardiff and Manchester, Transport for Wales’ First Class service comes at a surprisingly accessible price point and offers a truly memorable way to travel.
Make your journey part of the experience and reach your destination in superior comfort with spacious seats, delicious fresh food and drink options, and the best customer service Transport for Wales has to offer.
Travelling First Class is more accessible than you may think
Credit: TfW
More space to relax or work
Whatever your reason for travelling, we could probably all do with a little more space. When you travel First Class with Transport for Wales, you’ll benefit from spacious carriages with ample room to help you focus on work, or relax and unwind with your favourite podcast.
All of TfW’s First Class seats come with a table, access to a plug socket and free Wi-Fi, making them the ideal workstation while you’re on the move. And they offer that all-important extra legroom and width so, whether you’re travelling for business or pleasure, you can stretch out, relax and enjoy your travel experience with all the space you need for a comfortable journey.
Enjoy spacious carriages where you can focus on work or unwind over a delicious meal
Credit: TfW
Fresh food options
TfW’s First Class service offers an opportunity to combine your journey with a luxury dining experience. Restaurant-quality meals are available to order and enjoy while you travel, as you indulge in delicious dishes, freshly prepared by Transport for Wales’ onboard chefs.
A three-course meal costs £24.95 and you may be surprised by the menus offered as part of the First Class service*. In its latest promotion, Transport for Wales has run with the slogan “Yes, this is train food” alongside an image of a freshly cooked scallop and black pudding dish. Indeed, the menu offers an array of appetising dishes you wouldn’t expect to see on your usual train journey, from classic Welsh rarebit and slow-cooked lamb shank to butternut squash wellington and vegan lemon tart. You can enjoy quality food delivered to your seat, adding to the overall First Class experience.
Choose from a selection of restaurant-quality dishes delivered to your seat
Credit: TfW
Affordable comfort for big journeys
With TfW you can enjoy more space, comfort and delicious food without the premium price tag. Transport for Wales offers a range of First Class ticket options, so you can choose the one that fits your budget. With flexible First Class Anytime and Off-Peak single and return tickets you can travel at a time that suits you, which is perfect if your plans are likely to change. And there’s a low-cost Advance First Class ticket rate too, making First Class travel even more affordable if you’re planning your journey ahead of time.
And if you’re travelling this summer and have already purchased a standard ticket, you can easily upgrade to First Class. Just let the conductor know when you’re on the train and, if space is available, you’ll be able to upgrade.
That’s First Class
For those looking for a little everyday luxury, choosing to travel First Class with Transport for Wales offers a memorable way to travel that makes your journey part of the experience, so you’ll arrive at your destination feeling refreshed and ready. Discover the true meaning of first class with Transport for Wales.
Search TfW First Class to find out more, and book your tickets today.
*Subject to availability on selected routes and services. TfW First Class train tickets are not inclusive of meal upgrade.
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