Denbighshire’s tourism figures have seen a rise for 2023 in comparison to the previous year.
The latest STEAM (Scarborough Tourism Economic Activity Monitor) figures show that the total visitor numbers for Denbighshire in 2023 reached 6.39 million, an increase of almost 6% (5.9%) in comparison to 2022 figures.
The data also shows that the number of day visitors to the county for 2023 was 4.72 million, a 7.5% change when compared to 2022.
The total economic impact of tourism was £736.05 million, a jump of 17.1% on the previous year.
STEAM is a tourism economic impact modelling process which approaches the measurement of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection. It quantifies the local economic impact of tourism from both staying and day visitors, through analysis and use of a variety of inputs including visitor attraction numbers, tourist accommodation bedstock, events attendance, occupancy levels, accommodation tariffs, macroeconomic factors, visitor expenditure levels, transport use levels and tourism-specific economic multipliers.
Councillor Jason McLellan, Leader of the Council and Lead Member for Economic Growth & Tackling Deprivation said:
“Denbighshire has both stunning coastal areas as well as scenic rural patches, which allows it to be a very well-rounded offer for tourists, who travel far and wide to come and visit our beautiful county.
“Once again, we welcome increased tourism figures for Denbighshire year on year, which demonstrate the importance of tourism to the local economy, and the bounce back the tourism industry has achieved after a difficult few years.”
