The report from Novuna Business Finance found that in the face of environmental and economic challenges businesses are embedding green practices into their operations with Welsh organisations are at the forefront of this movement.
The report revealed businesses are putting sustainability at the core of their operations.
Dean Loury-Jenkins, of Celtic Roots Farm, is focusing on ethical practices, local food security, and environmental stewardship. By implementing innovative methods, such as using pigs for soil management and avoiding chemical fertilisers, the farm builds healthier soil and produces high-quality, local food.
Despite financial hurdles, Celtic Roots Farm showcases how small-scale, sustainable farming can make a big difference in both the environment and the local community.
Jo Morris, head of insight at Novuna Business Finance, said: “We believe that the future of business lies in practices that benefit not only the bottom line but also the environment and the communities we serve. The businesses featured in this report are a testament to that belief, showing that sustainability is not just a passing trend but a genuine commitment that drives real, positive change.
“It is inspiring to see the passion and creativity that small business owners bring to their sustainable practices—whether it’s through eco-friendly farming, innovative craftsmanship, or forward-thinking engineering.
“These businesses are leading the way and proving that it is possible to thrive while prioritising the environment, people, and long-term growth. But they cannot do it alone. More support is needed to help these businesses overcome the challenges they face. With the right support, they can continue to lead the way towards a more sustainable future for us all.
“By listening to and amplifying the voices of small businesses, we aim to contribute to a better understanding of the support they need to thrive. With the right resources, guidance, and backing, small businesses can continue to be the driving force behind innovation and sustainability.”
