Food Company Signs Sponsorship Deal with Football Club

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Harlech Foodservice has signed a new water sponsorship deal with Chester FC.

The club has set their sights set on promotion from the National League North this season. The sponsorship deal will see Harlech Foodservice provide bottles of White Rock Still Water, delivered from Harlech’s Chester depot on Bumpers Lane, just a few hundred yards from the football club’s Deva Stadium.

Chester General Manager Albert Davies said:

“Support like this from Harlech Foodservice is so valuable to us as a fan-owned club because it makes a big difference to the team.

“It’s fantastic and we really appreciate the backing we are receiving from Harlech who are such near neighbours of ours and who supply the GWG Catering outlets at the club.”

The connection with Harlech Foodservice even extends to Harlech’s Regional Sales Manager for the UK Simon Fowles who was with Chester as a schoolboy while the deal was clinched by Marie Clerkin, Account Manager for Chester.

She said:

“It’s a nice short run for us to supply the caterers here at Chester FC and as a local business we want to support an important institution like the football club.

“They are a community club and we want to get behind them and help them get back to where they belong.

“They have really loyal supporters and they have stuck with them through thick and thin and let’s hope they have some success this season.”

As well as their base in Chester Harlech operate from Criccieth, in Gwynedd, Telford in Shropshire, Merthyr Tydfil and Carmarthen and between the five locations, the company has increased employment to 250 staff and run a fleet of vehicles to deliver up to 5,000 product lines to cafés, restaurants, pubs and public sector customers across the whole of Wales, Shropshire, the Midlands and the North West.

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